Script Poju 2 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, packaging, posters, logos, greeting cards, playful, retro, friendly, whimsical, casual, hand-lettered look, display impact, retro charm, friendly branding, rounded, bouncy, brushed, soft terminals, looped.
A heavy, brush-like script with rounded forms and a lively forward slant. Strokes show a gently modulated thickness and a soft, inked edge impression, with bulbous joins and tapered terminals that keep counters open despite the weight. Letterforms bounce along the baseline with uneven widths and slightly irregular curves, giving a hand-drawn rhythm. Capitals are compact but prominent, with simplified swashes and looped details, while lowercase forms are generally connected in running text and favor single-storey constructions.
Best suited for short display copy such as headlines, poster titles, packaging callouts, café or boutique branding, and logo wordmarks where its bold, hand-made character can lead. It also works well for invitations and greeting-card style messaging, especially when set with generous spacing and ample size.
The overall tone is warm and spirited, suggesting mid-century sign painting and casual branding. Its bouncy rhythm and soft, chunky shapes feel approachable and upbeat, leaning more toward fun and personality than formality.
The design appears intended to capture the feel of confident hand lettering—bold, slightly irregular, and energetic—while remaining readable in brief phrases. Its proportions and rounded brush strokes prioritize charm and personality for display applications over long-form text economy.
At larger sizes the distinctive loops, dots, and soft terminals read clearly and add charm; at smaller sizes the dense weight and tight inner spaces may begin to close up, especially in rounded letters and figures. Numerals follow the same brushy, rounded logic, blending well with the letterforms in display settings.