Sans Normal Ufdib 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, confident, approachable, lively, approachability, impact, clarity, display focus, warmth, rounded, soft, clean, open, sturdy.
A heavy, rounded sans with softened corners and generously curved bowls that give the forms a smooth, cohesive texture. Strokes are largely uniform with gentle modulation, and terminals tend to finish bluntly or with subtle rounding rather than sharp cuts. Counters are fairly open for the weight, and curves on letters like C, G, S, and O read broad and stable, while diagonals (A, V, W, Y) feel solid and slightly compact. The lowercase shows a single-storey a and g, a round i/j dot, and a short-armed r, contributing to a simple, contemporary construction with a slightly playful rhythm.
This font is well suited to headlines, posters, packaging, and brand marks that need a warm, assertive voice. It should also work effectively for short blocks of display text such as taglines, event collateral, and signage where strong presence and friendly readability are priorities.
The overall tone is friendly and upbeat, combining a sturdy headline presence with soft, inviting curves. It carries a mild retro sign-painter/poster feel without becoming decorative, making it feel confident and accessible rather than formal.
The design appears intended as a robust display sans that balances impact with softness, using rounded geometry and simple lowercase forms to create an approachable, contemporary tone.
In text, the weight creates strong color and clear emphasis, with wide, rounded shapes helping maintain legibility at larger sizes. The numerals are bold and straightforward, matching the letterforms’ rounded geometry and maintaining consistent visual density.