Sans Normal Edmas 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mensa' by AVP, 'Nina' by Microsoft Corporation, and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, signage, infographics, branding, clean, modern, efficient, neutral, technical, emphasis, legibility, modern utility, clarity, slanted, rounded, humanist, open apertures, oblique.
This typeface is a slanted sans with smooth, rounded construction and a steady, even stroke. Curves are broadly elliptical and the joins stay clean, giving letters a crisp, uncomplicated silhouette. Counters are open and readable (notably in forms like a, e, s, and g), while terminals are mostly plain and unembellished. Proportions feel balanced with straightforward cap shapes and a practical lowercase that maintains clear differentiation between similar forms.
It works well for UI and product copy, dashboards, and other information-dense contexts where a clear italic voice is needed without added ornament. The clean outlines and open shapes also suit editorial callouts, captions, infographics, and modern wayfinding or signage applications.
The overall tone is modern and matter-of-fact, with an efficient, forward-leaning energy from the consistent slant. It reads as neutral and utilitarian rather than expressive, suitable for interfaces and informational typography where clarity is the priority.
The design appears intended as a practical oblique sans that stays highly legible while adding emphasis and motion. Its rounded, unadorned forms suggest a focus on contemporary clarity and consistency across letters and numbers.
The figures follow the same restrained, functional logic as the letters, with simple, readable shapes and minimal stylistic quirks. The slant is consistent across uppercase, lowercase, and numerals, helping the font maintain a cohesive rhythm in running text.