Serif Normal Semot 12 is a bold, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazines, posters, packaging, classic, confident, sporty, retro, emphasis, impact, heritage, speed, bracketed, tapered, calligraphic, compact, slanted.
A brisk italic serif with pronounced stroke contrast and tapered, bracketed serifs. The letterforms show a forward-leaning, slightly compressed stance with sturdy verticals and finer connecting strokes, creating a crisp black-on-white rhythm. Curves are smooth and controlled, while terminals often finish in sharp, wedge-like points that emphasize direction and speed. Numerals and capitals carry a bold, display-leaning presence, with clear modulation and compact internal counters.
Best suited to headlines, subheads, pull quotes, and other short-to-medium text where an energetic italic voice is desired. It can support editorial and magazine layouts effectively, and also works well for posters, branding accents, and packaging where a confident, classic serif tone is needed.
The overall tone is energetic and assertive, blending traditional bookish serif cues with a distinctly forward-moving, headline-ready slant. It reads as classic and authoritative, yet punchy—suggesting editorial confidence and a slightly retro, sports-page urgency.
Likely designed to deliver an italic serif that feels traditional in structure but more forceful and attention-getting in color and stance. The combination of strong contrast, tapered serifs, and compact proportions suggests an aim toward impactful display typography that still retains conventional serif legibility.
The italic construction is consistent across uppercase, lowercase, and figures, giving text a continuous rightward flow. Strong diagonals and pointed terminals create a lively texture at larger sizes, while the high contrast adds sparkle in shorter lines and emphasized phrases.