Sans Normal Ifdid 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, ui labels, friendly, casual, approachable, modern, playful, approachability, modernity, informality, warmth, rounded, soft terminals, monoline, open apertures, humanist.
A rounded, monoline sans with a consistent rightward slant and softly blunted terminals. Curves are generously circular and joins are smooth, giving counters a clean, open feel. Uppercase shapes are broad and uncomplicated, while lowercase forms stay compact with clear, single-storey constructions where expected (notably the a and g). The figures follow the same soft geometry, with simple, readable forms and minimal internal detailing.
This font suits cheerful branding, packaging, and poster headlines where a warm, modern voice is needed. It also works well for short UI labels, in-app marketing, and social graphics, where its rounded forms and steady slant keep text lively without becoming overly decorative.
The overall tone is friendly and informal, with a relaxed, conversational rhythm created by the italic angle and rounded ends. It reads contemporary and approachable rather than technical, with a subtle handwritten ease while remaining clearly typographic.
The design appears intended to deliver an easygoing, contemporary sans that feels personable and energetic. By combining rounded construction with a consistent italic slant, it aims to add motion and friendliness while retaining straightforward legibility for display and short text.
Spacing appears even and comfortable in running text, and the open shapes (especially in c, e, s, and a) help preserve clarity at display sizes. The slant is steady across capitals, lowercase, and numerals, reinforcing a cohesive, forward-moving texture.