Sans Normal Amreh 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acherus Grotesque' by Horizon Type, 'Kentledge' by Namogo, 'Daikon' by Pepper Type, 'Gravita' and 'Mundial Narrow' by TipoType, 'TT Norms Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: branding, headlines, signage, packaging, ui labels, modern, friendly, confident, clean, neutral, clarity, versatility, approachability, impact, geometric, rounded, smooth, solid, high-clarity.
A solid sans with broad, even strokes and smoothly rounded curves. The forms lean geometric—circular bowls and open apertures—balanced by slightly softened terminals that keep the texture approachable rather than rigid. Uppercase proportions feel steady and wide-set, while lowercase maintains clear counters and a straightforward, uncluttered construction. Numerals are sturdy and highly legible with consistent stroke weight and simple, unambiguous shapes.
Well-suited to branding and identity work that needs a contemporary, approachable voice, as well as headlines, product packaging, and promotional graphics. The sturdy shapes also fit signage and UI labels where quick recognition and consistent texture are priorities.
The overall tone is modern and dependable with a friendly, accessible edge. Its rounded geometry reads contemporary and practical, projecting clarity and confidence without feeling harsh or overly technical.
The design appears intended as a versatile, geometric-leaning sans that emphasizes clarity and impact while staying friendly through rounded forms and clean construction. It prioritizes straightforward readability and a contemporary tone for general-purpose display and interface applications.
In text, the font produces an even color and stable rhythm, with generous internal space in letters like O, e, and a that supports readability at larger sizes and in short-to-medium passages. The bold presence makes it particularly effective when contrast against the background is important.