Serif Normal Pomov 6 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, editorial, packaging, signage, vintage, bookish, sturdy, friendly, rustic, heritage tone, display impact, warmth, print texture, bracketed, ball terminals, calligraphic, soft corners, compact joints.
A very bold serif with energetic, calligraphic modulation and distinctly bracketed serifs. The forms feel slightly “inked,” with softened joins and subtle irregularity that gives a hand-set, old-style texture rather than a rigid geometric build. Counters are generous for the weight, while terminals often finish in small ball or teardrop shapes (notably in letters like a, f, j, r), adding warmth and personality. Proportions are broad with sturdy stems, rounded shoulders, and a lively rhythm that reads well at display sizes while remaining coherent in longer lines.
Best suited to headlines, posters, and short editorial passages where its bold color and characterful serif details can carry the page. It also fits packaging and signage that want a traditional, craft, or heritage flavor without becoming overly ornate.
The overall tone is nostalgic and approachable, evoking printed ephemera and traditional book typography with a touch of folk character. Its heavy presence and lively details make it feel confident and slightly playful, leaning toward a classic-but-rugged impression rather than polished formality.
The design appears intended to provide a robust, high-impact serif voice that retains a classic print sensibility. By combining heavy strokes with softened, calligraphic details and bracketed serifs, it aims to balance authority with warmth for attention-grabbing typography.
The uppercase shows strong, stable silhouettes with pronounced serifs and rounded interior shaping, while the lowercase leans more expressive through curved hooks and ball terminals. Numerals are weighty and highly legible, matching the letterforms with similarly bracketed, ink-friendly contours.