Sans Superellipse Lujo 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Moldr' and 'Moldr Thai' by Deltatype, 'Mercurial' and 'Midsole' by Grype, 'Revx Neue Rounded' by OneSevenPointFive, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: ui labels, app branding, signage, packaging, headlines, friendly, techy, clean, playful, approachable, approachability, modernity, clarity, geometric consistency, rounded, soft-cornered, squared, monoline, compact.
A rounded, squared sans with monoline strokes and generously softened corners throughout. The forms lean on superelliptical geometry—round-rect counters, flat-ish terminals, and consistent curve radii—creating a smooth, uniform texture in text. Proportions are compact with sturdy stems and open apertures; bowls and counters stay relatively spacious for the weight, supporting clarity at display and large UI sizes. The numerals follow the same rounded-rectangle construction, with simple, stable silhouettes and minimal modulation.
Well-suited for interface typography, product and app branding, and wayfinding where a rounded, high-solidity sans can feel inviting without becoming decorative. It also works effectively for short headlines, logos, and packaging systems that benefit from consistent superelliptical shapes and a clean, contemporary rhythm.
The overall tone feels modern and friendly, combining a tech-forward, UI-like precision with soft, approachable rounding. Its smooth geometry and consistent rhythm give it a calm, uncomplicated voice that reads as contemporary rather than expressive or calligraphic.
The design appears intended to deliver a modern rounded-square sans that feels both functional and personable, emphasizing consistent geometry, smooth terminals, and a stable text color for contemporary digital and brand applications.
Diagonal letters (like K, V, W, X, Y) keep the same softened-corner logic, avoiding sharp joins and contributing to a cohesive, engineered look. The lowercase shows simple, single-storey constructions where visible (notably a and g), reinforcing a casual, accessible feel.