Serif Normal Luluh 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Imperial' by Bitstream, 'Gazette' by Linotype, and 'Core Serif N' by S-Core (names referenced only for comparison).
Keywords: book text, editorial, headlines, magazines, branding, formal, traditional, authoritative, literary, classic text, editorial tone, print clarity, authoritative voice, bracketed, oldstyle, bookish, crisp, stately.
A robust serif with pronounced thick–thin modulation and strongly bracketed serifs. The letterforms are compact and sturdy in the stems, with rounded joins and smooth, calligraphic transitions that create a confident, print-oriented texture. Counters are moderately open and the lowercase shows a classic rhythm, with ball terminals and ear details that read clearly at display and text sizes. Figures appear lining with noticeable weight and rounded forms, keeping the overall color dense and even.
Well suited to long-form reading in books and essays where a classic serif texture is desired, and it also performs convincingly for magazine typography and newspaper-style layouts. The weight and contrast make it effective for headlines, pull quotes, and institutional or heritage-leaning branding that benefits from a stately, traditional voice.
The font conveys a traditional, authoritative tone with a distinctly editorial feel. Its strong contrast and sculpted serifs suggest heritage publishing and institutional communication, balancing seriousness with a refined, slightly bookish warmth.
The design appears intended as a conventional text serif with elevated contrast and firm, confident serifs, aiming for a classic print look that remains legible while projecting authority. Its shaping suggests a focus on dependable editorial typography rather than novelty or overt stylization.
The design favors a heavy typographic color and clear vertical emphasis, producing a stable line on the baseline. Details like ball terminals and softly flared/bracketed finishing strokes add character without becoming decorative, helping maintain a conventional, readable presence in paragraph settings.