Print Ruga 13 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, kids, social media, craft branding, playful, friendly, casual, handmade, bouncy, warmth, informality, handmade feel, cheerful tone, display emphasis, rounded, chunky, brushy, soft terminals, lively.
A lively, slanted handwritten print with thick, rounded strokes and soft, brush-like terminals. Forms are simplified and slightly irregular in a consistent way, with an energetic baseline bounce and variable letter widths that create a natural rhythm. Counters are generally open and friendly, and the overall texture is dark and even, favoring broad curves and tapered joins over sharp corners.
Best suited for short, high-impact text such as posters, headlines, packaging callouts, stickers, and social media graphics where a friendly hand-lettered voice is desired. It also fits kids-oriented materials, casual event promos, and playful brand accents, especially when set large enough to let the brushy details and bounce read clearly.
The font reads as upbeat and approachable, with a spontaneous, doodled confidence. Its informal movement and soft shapes give it a kid-friendly, crafty tone that feels personal rather than polished or corporate.
The design intention appears to be an easygoing handwritten print that delivers warmth and personality with strong stroke weight and a quick, natural slant. It aims to feel expressive and approachable while remaining legible for display and short text settings.
Uppercase and lowercase share the same casual, hand-drawn logic, keeping the style cohesive across the set. Numerals match the letterforms with rounded silhouettes and a slightly playful, marker-like presence, maintaining strong visibility at display sizes.