Sans Normal Aggen 2 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, signage, playful, retro, friendly, casual, whimsical, display impact, handmade feel, retro tone, approachability, rounded, chunky, quirky, soft, bouncy.
A heavy, compact sans with softly rounded strokes and slightly irregular, hand-cut-like shaping. Curves are full and bulbous, with minimal stroke modulation and blunt terminals that sometimes taper subtly, creating a bouncy texture across words. The uppercase feels tall and condensed, while the lowercase keeps a sturdy, straightforward construction with simple joins and single-storey forms. Numerals and letters share a consistent thickness and rounded geometry, producing strong, even color in display settings.
This font suits posters, headlines, and short callouts where a bold, friendly voice is needed. It also fits packaging, shop signage, and branding for food, kids, entertainment, or lifestyle contexts, especially where a retro or handcrafted feel is desired. For longer text blocks, it will generally benefit from generous tracking and line spacing.
The overall tone is lively and informal, leaning toward mid-century sign-painting and cartoon title lettering. Its soft corners and gently uneven rhythm make it feel approachable, humorous, and energetic rather than corporate or technical.
The design appears intended to deliver a strong, condensed display voice with a handmade, slightly quirky finish. It prioritizes impact and character over neutrality, aiming for an approachable, attention-grabbing presence in titles and branding.
Letterforms show small asymmetries and varying curve tension that read as intentionally handmade, which adds personality but also increases visual motion in longer lines. The compact proportions and dense stroke weight make counters relatively tight, so the face reads best when given breathing room through size or spacing.