Serif Normal Gamam 10 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: book text, editorial, quotations, pull quotes, branding, warm, bookish, traditional, lively, friendly, readability, warmth, traditional tone, italic emphasis, editorial voice, bracketed, calligraphic, oldstyle, softened, robust.
A robust italic serif with rounded, bracketed serifs and softly swelling strokes that suggest a calligraphic pen influence. The letterforms are generously proportioned with open counters and a comfortable, steady rhythm in text. Curves are full and slightly asymmetrical, with terminals that often finish in subtle teardrops or rounded flicks, keeping the texture dense but not harsh. Numerals and capitals carry the same sturdy, slightly softened construction, giving the face a cohesive, traditional feel.
Well-suited to editorial typography, book or magazine text, and extended reading where a warm italic voice is desired. It also performs nicely for pull quotes, subheads, and brand messaging that benefits from a traditional serif with noticeable personality.
The overall tone is classic and literary, with a warm, approachable color that feels more human than mechanical. Its italic energy adds a lively, conversational character, making it feel inviting and a bit nostalgic rather than formal or austere.
The design appears intended to provide a confident, readable italic serif with traditional roots and a softened, humanist finish. Its sturdy build and rounded detailing aim to combine dependable text performance with a distinctive, friendly voice.
The italic is prominent in both uppercase and lowercase, with gently sloped stems and flowing joins that maintain legibility. The design leans toward oldstyle flavor in its curves and terminals, producing a textured page color suited to longer passages while still feeling distinctive at display sizes.