Sans Contrasted Semu 1 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, titles, art deco, elegant, theatrical, sleek, stylized, display impact, deco revival, stylized modernity, brand character, flared strokes, calligraphic, sharp terminals, incised look, rounded counters.
This typeface combines clean sans structures with dramatic, calligraphic contrast. Strokes often taper to sharp, blade-like terminals, while bowls and counters remain smooth and rounded, creating a crisp black–white rhythm. Several letters show flared, incised-looking joins and angled cuts, giving the forms a slightly carved, display-oriented texture. Proportions are generally compact with clear caps and a steady baseline, but the stroke modulation and terminal shapes introduce a lively, slightly variable silhouette across the alphabet.
Best suited to headlines, titles, and short-to-medium display settings where its contrast and sculpted terminals can be appreciated. It can work for branding, packaging, and editorial pull quotes when a polished, stylized voice is desired, but it is less appropriate for long-form reading at small sizes due to its fine hairlines and decorative cuts.
The overall tone feels Art Deco–leaning and refined, with a cinematic, poster-like presence. Its sharp tapers and glossy contrast read as fashionable and theatrical rather than utilitarian, balancing modern simplicity with a hint of vintage sophistication.
The design appears intended to deliver a modern sans foundation enhanced with expressive contrast and incised, tapered terminals. The goal seems to be a distinctive display face that evokes Deco-era elegance while remaining clean enough for contemporary branding and titling.
The numerals and punctuation carry the same tapered, cut-in detailing, and diagonals (like V, W, X, and Y) emphasize the razor-thin hairlines. In text, the distinctive terminals and internal cuts become a strong visual signature, so spacing and line length will noticeably affect texture and readability.