Print Lirum 7 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, packaging, posters, greeting cards, social media, friendly, playful, casual, approachable, handmade, hand-drawn feel, approachability, casual branding, cheerful display, rounded, brushy, bouncy, informal, soft.
A lively handwritten print with rounded terminals and smooth, brush-like strokes. Letterforms lean slightly and show gentle width variation, giving the line a natural, drawn rhythm rather than strict geometric consistency. Counters are open and simplified, with softly inflated curves and compact joins; capitals are tall and narrow with a relaxed, uneven baseline feel in text. Numerals match the same casual construction, with simple shapes and slightly varied proportions for an organic set.
Works best for short-to-medium display copy where a friendly handwritten voice is desired, such as headlines, packaging callouts, posters, greeting cards, and social media graphics. It can also suit labels, café-style menus, and children’s or hobby-oriented materials where an approachable tone is more important than strict typographic neutrality.
The overall tone is upbeat and personable, with a spontaneous, doodled confidence that feels conversational rather than formal. Its soft curves and buoyant rhythm suggest warmth and friendliness, making it well suited to lighthearted messaging and informal branding.
Likely designed to mimic a neat, marker-drawn print: legible and consistent enough for sentences, while preserving the natural variation and bounce of hand lettering. The intent appears to balance clarity with personality, offering a casual voice for modern, informal design contexts.
Spacing appears comfortable in running text, and the slightly irregular stroke energy helps maintain a hand-drawn texture at display sizes. The forms stay clear while keeping a distinctly informal character, especially in the rounded bowls and quick, tapered endings.