Sans Normal Utbis 1 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, signage, modern, sporty, technical, energetic, efficient, motion, emphasis, clarity, modernity, efficiency, oblique, clean, crisp, streamlined, geometric.
A clean oblique sans with streamlined, slightly condensed proportions and smooth, rounded curves. Strokes are even and low in contrast, with gently softened joins and terminals that stay crisp rather than calligraphic. The overall construction leans geometric, with circular bowls and consistent stroke widths, while the italic slant and slightly varied glyph widths create a quick, forward rhythm. Numerals and capitals share the same lean and simplified structure, keeping the texture uniform in text.
Well suited to headlines, branding lines, and short-to-medium display copy where an energetic, forward-leaning voice is desired. It can also work for UI labels, wayfinding, and product/packaging text at larger sizes thanks to its clean construction and consistent stroke weight.
The slanted stance and tight, efficient shapes give the face a sense of motion and contemporary clarity. It reads as purposeful and energetic, with a no-nonsense tone that feels at home in modern interfaces and performance-oriented branding.
The design appears intended to deliver a modern, fast-moving sans italic that stays neutral and readable while projecting momentum. Its geometric, low-contrast build prioritizes clarity and consistency, with the oblique angle providing character and emphasis without decorative excess.
In the sample text, letterforms maintain a steady typographic color and remain legible at larger sizes, with rounded counters and open apertures supporting quick recognition. The italic angle is pronounced enough to signal emphasis on its own, making it useful as a primary voice rather than only a companion style.