Serif Normal Faly 10 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: editorial, headlines, fashion, branding, invitations, elegant, classic, refined, luxury tone, display impact, classic revival, editorial voice, sharp serifs, calligraphic, high stress, bracketed serifs, ball terminals.
This typeface is a high-contrast italic serif with a pronounced diagonal stress and crisp, finely tapered hairlines against weighty main strokes. Serifs are sharp and largely bracketed, often ending in pointed wedges that reinforce a lively, calligraphic rhythm. Curves are sculpted and slightly bulbous at turns, with occasional ball-like terminals and teardrop endings in the lowercase. Proportions feel traditional with a moderate x-height, while the italic slant and varying glyph widths create an animated, flowing texture in text.
Best suited to display-led typography such as magazine headlines, pull quotes, luxury branding, and packaging where contrast and elegance are central. It also works well for invitations and short-form titling, and can be used for brief text passages when ample size and comfortable spacing are available.
The overall tone is polished and expressive—more couture and editorial than utilitarian. Its dramatic contrast and swift, ink-like movement convey luxury, sophistication, and a touch of theatricality, making it feel at home in high-end, style-forward settings.
The design appears intended to deliver a contemporary take on a classic italic text serif: crisp, high-contrast forms tuned for expressive impact, while keeping familiar proportions and a cohesive, bookish structure beneath the flair.
The capitals read as stately and formal, while the lowercase carries more of the personality through sinuous joins, tapered entries, and energetic terminals. Numerals appear similarly high-contrast and italicized, maintaining the same sharp, fashion-driven cadence as the letters.