Serif Other Etsu 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, fashion branding, magazine titles, posters, packaging, editorial, fashion, dramatic, refined, modern-classic, display impact, premium feel, signature style, editorial tone, high-waist, sharp, tapered, sculpted, calligraphic.
This serif has crisp, sculpted letterforms built from tapered strokes and pointed, wedge-like terminals. Curves are drawn with a distinctive cut-in/knife-edge treatment that creates teardrop counters and sharp internal notches, giving the shapes a chiseled, high-contrast impression without becoming extremely thin. Serifs are narrow and angular, and joins often pinch into small triangular transitions, especially where bowls meet stems. The rhythm is tight and graphic, with lively diagonals in letters like K, V, W, X, and a stylized Q tail; numerals follow the same sharp, carved logic.
Best suited to headlines, mastheads, and short passages where its sculpted details can be appreciated. It works well for fashion and beauty branding, editorial covers, premium packaging, and event posters, and can support brief pull quotes or subheads when set with generous size and spacing.
The overall tone feels editorial and fashion-forward: elegant, controlled, and slightly theatrical. Its sharp cuts and tapered stress add a sense of luxury and intentionality, reading more like a display serif than a neutral text face.
The design appears intended to reinterpret classic serif proportions with a contemporary, carved aesthetic—using wedge terminals and sharp internal cuts to create a distinctive, logo-ready voice while retaining readable, conventional skeletons.
Distinctive details include small hooked/teardrop terminals on several lowercase forms, pronounced knife-edged apertures, and punctuation that echoes the pointed, faceted motif. In paragraphs, the texture remains dark and confident, with decorative cuts providing sparkle rather than softness.