Cursive Logum 7 is a very light, narrow, high contrast, italic, very short x-height font.
Keywords: branding, packaging, wedding, quotes, social graphics, romantic, airy, elegant, personal, fashionable, signature style, elegant display, handwritten charm, modern script, monoline feel, hairline, looping, flourished, slanted.
A delicate, slanted script with hairline strokes and a smooth, continuous rhythm. Letterforms are tall and narrow with generous ascenders and descenders, and a notably small x-height that emphasizes the vertical sweep. Strokes show a calligraphic contrast effect, with thin entrances/exits and slightly fuller downstrokes, plus occasional tapered terminals and light looping in capitals. Spacing and width vary organically from glyph to glyph, reinforcing a handwritten, flowing texture in words and lines.
Best suited to display applications where its fine strokes and tall proportions can breathe—logotypes, boutique branding, invitations, packaging accents, pull quotes, and social media headlines. It can work for short subheads or overlays, but extended body text may lose clarity due to the small x-height and very light stroke weight.
The overall tone is refined and intimate, with a breezy, romantic feel. Its lightness and looping forms suggest a contemporary handwritten elegance often associated with fashion, beauty, and personal stationery.
The design appears intended to capture an elegant handwritten signature look: quick, fluid strokes with selective flourish, prioritizing style and atmosphere over utilitarian readability at small sizes.
Capitals are more expressive than the lowercase, featuring prominent entry strokes and occasional long cross strokes that add flourish in display settings. Numerals match the script’s slender build and slant, reading best when given room and set at larger sizes.