Sans Rounded Wave 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, retro, chunky, toy-like, approachability, impact, nostalgia, simplicity, brand voice, soft, bouncy, puffy, geometric, modular.
A heavy, rounded sans with soft corners and swollen strokes that create a cushiony, “bubble” silhouette. Forms are built from simple geometric masses with generous rounding at joints and terminals, producing smooth, continuous contours and minimal sharp angles. Counters are compact and often squarish-rounded, giving letters a dense, blocky texture and a strong, even color on the line. Spacing reads open and stable for such heavy shapes, while widths vary by character to keep word rhythm lively rather than rigidly monospaced.
Best suited for display typography: headlines, posters, brand marks, packaging, and short, high-impact statements where a bold, friendly presence is desired. It also works well for playful UI labels, stickers, and event graphics, but its dense counters suggest avoiding long passages at small sizes.
The overall tone is upbeat and approachable, with a distinct retro-futurist and arcade-like friendliness. Its inflated shapes feel casual and fun, leaning toward pop, kids, and novelty contexts while still staying clean and legible at display sizes.
The design appears intended to deliver a strong, immediately recognizable display voice by combining heavy weight with soft, rounded construction. It prioritizes charm and impact—creating a smooth, approachable texture—while maintaining clear, simplified letterforms for quick reading in attention-grabbing settings.
Several letters show intentionally simplified construction (notably in diagonal forms like K, V, W, X, Y), emphasizing rounded joins over crisp intersections. Numerals match the same chunky geometry and rounded apertures, supporting consistent headline and short-callout setting.