Sans Normal Asmel 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gabara Sans' by Arodora Type, 'Concasse' by Lillan Team, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, modern, neutral, clean, friendly, corporate, neutrality, readability, versatility, clarity, rounded, open apertures, humanist, balanced, crisp.
This sans serif shows smooth, round-driven construction with minimal stroke modulation and a steady, even rhythm. Counters are generously open and shapes feel optically balanced rather than strictly geometric, with softly rounded joins and terminals that read cleanly at text sizes. Uppercase forms are straightforward and stable, while lowercase letters maintain clear differentiation through open apertures and simple, legible details. Numerals follow the same calm, consistent logic, with rounded bowls and uncomplicated silhouettes.
Well-suited for interface typography, documents, and general-purpose editorial text where clarity and consistency are priorities. It can also serve effectively in wayfinding and informational graphics, and works for product branding that needs a clean, approachable baseline without overt stylization.
The overall tone is contemporary and unobtrusive, aiming for clarity over personality. Its rounded proportions and open forms add a mild friendliness, but the texture remains professional and restrained.
The design appears intended as a versatile, everyday sans serif that stays readable across sizes and contexts. It prioritizes straightforward letterforms, open counters, and an even typographic color to support neutral communication.
In the sample text, spacing and proportions produce an even gray value across lines, supporting long-form reading without drawing attention to individual letter quirks. Curved letters (like C, G, S, and O) maintain smooth contours, and the design avoids sharp corners or decorative gestures, reinforcing a broadly usable, system-like presence.