Sans Normal Kemin 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Glimp' by OneSevenPointFive and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, friendly, impact, motion, headline, modernity, oblique, geometric, rounded, compact, high-ink.
A heavy, oblique sans with smooth, rounded geometry and very low stroke contrast. Curves are broadly elliptical and terminals read clean and blunt, giving the letters a dense, high-ink silhouette. Counters are moderately open for the weight, and the overall construction favors simple, geometric forms with a steady rhythm. The slant is consistent across capitals, lowercase, and figures, creating a forward-leaning texture that stays cohesive in words and lines of text.
Best suited to large-scale typography such as headlines, posters, and bold brand statements where the slanted emphasis enhances momentum. It can work well for sports, lifestyle, and product packaging applications that benefit from a strong, modern voice. In longer settings, it’s likely most effective in short bursts—taglines, pull quotes, and UI highlights—where density and energy are advantages.
The overall tone is energetic and confident, with a sporty, headline-forward feel. Rounded shapes soften the weight, keeping it approachable rather than severe, while the consistent oblique angle adds motion and urgency. It suggests contemporary branding and promotional messaging where impact and pace matter.
The design appears intended to deliver maximum impact with a dynamic, forward-leaning stance while keeping shapes simple and friendly through rounded geometry. It prioritizes a strong silhouette, consistent slant, and straightforward letter construction for clear, high-energy display typography.
Uppercase forms appear compact and sturdy, while lowercase maintains clear differentiation between similar shapes (for example, the single-storey-style simplicity in several letters and the distinctly shaped bowls and stems). Numerals match the same slanted, weighty voice and read well as a set, supporting display use where numbers need to keep visual parity with letters.