Sans Normal Efgim 15 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, editorial, clean, modern, airy, friendly, clarity, versatility, modernity, motion, humanist, open forms, oblique angle, soft terminals, rounded geometry.
This is a slanted sans with smooth, rounded construction and a consistent oblique angle across uppercase, lowercase, and numerals. Strokes are even and gently tapered at terminals, with soft joins and broadly circular bowls (notably in O/o and the curved counters). Proportions feel balanced and readable, with open apertures and clear inner spaces; the lowercase shows a simple single-storey a and g, while capitals maintain straightforward, contemporary shapes. Numerals follow the same understated rhythm, with rounded curves and uncomplicated forms that sit comfortably alongside the text.
It suits interface labels and product typography where a clean, contemporary voice is needed, and the slant can add motion or emphasis without becoming decorative. It also works well for branding, short headlines, and editorial callouts where a modern sans with a gentle, friendly cadence is desirable.
The overall tone is contemporary and approachable, combining a crisp, minimal look with a relaxed slant. It reads as polished rather than playful, with a subtle human warmth that keeps it from feeling mechanical.
The design appears intended as a versatile slanted companion for modern sans typography, prioritizing clarity and a smooth reading rhythm while adding a sense of momentum. Its rounded geometry and restrained detailing suggest an aim for broad usability across both display and text settings.
Spacing and rhythm appear even in running text, supporting a smooth horizontal flow typical of slanted styles. Curved letters lean into a slightly calligraphic motion without introducing sharp contrast, keeping the texture calm and uniform.