Serif Other Hipa 2 is a bold, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, book covers, dramatic, theatrical, ornate, vintage, confident, display impact, expressiveness, vintage flavor, decorative flair, headline emphasis, swashy, ball terminals, bracketed, calligraphic, blackletter-tinged.
A heavy, right-leaning serif with striking thick–thin modulation and pronounced, sculpted curves. The letterforms are broad and generously proportioned, with teardrop/ball-like terminals and flared, bracketed serifs that merge into strokes with a carved, calligraphic feel. Curves are lively and slightly exaggerated (notably in C, G, S, and the lowercase a/g), and counters are pinched in places, creating a punchy, decorative rhythm. Figures are bold and curvy, with distinctive internal shapes and strong diagonals, especially in 2, 3, 5, and 7.
Best suited to large-scale typography such as headlines, posters, book covers, and branding where its ornate terminals and contrast can read clearly. It can also work for packaging and editorial display accents, especially when a vintage or theatrical voice is desired.
The tone is expressive and showy—more poster and display than text—evoking a vintage, theatrical sensibility. Its sweeping forms and high drama suggest headline energy, with a touch of old-world flourish and a slightly eccentric, handcrafted character.
The design appears intended as a statement display serif: combining classic serif construction with swashy, calligraphy-derived terminals to produce a bold, attention-grabbing texture. The emphasis is on personality and motion rather than quiet readability, aiming to deliver impact and period flavor in short bursts of text.
The face shows intentionally irregular stroke relationships and terminal treatments that create a dynamic, animated texture in lines of text. Spacing appears open for a display italic, but the busy silhouettes and deep modulation make it feel most at home at larger sizes where details can breathe.