Sans Normal Vidad 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Houschka Alt Pro', 'Houschka Pro', 'Houschka Rounded', and 'Houschka Rounded Alt' by G-Type and 'Multiple' by Latinotype (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, social ads, sporty, friendly, energetic, casual, punchy, impact, approachability, momentum, clarity, modernity, rounded, soft corners, sturdy, compact, smooth.
This typeface is a slanted sans with chunky, rounded construction and smooth, low-modulation strokes. Curves are broad and continuous, terminals tend to be softly cut, and joins feel sturdy rather than delicate. Counters stay fairly open for a heavy style, while the overall rhythm is compact and forward-leaning. Figures are simple and robust, matching the letterforms with clear silhouettes and minimal detail.
It works best where impact and friendliness are desired: branding, short headlines, poster typography, packaging callouts, and social or digital promos. The weight and slant make it especially effective for emphasis and display settings, while shorter blocks of text can remain readable when set with comfortable spacing.
The overall tone is upbeat and approachable, with a sporty, contemporary feel. Its forward slant and thick forms add momentum and confidence, reading as informal and energetic rather than quiet or editorial.
The font appears designed to deliver a modern, high-energy voice with rounded, durable shapes that stay legible at display sizes. Its combination of heavy strokes and an assertive slant suggests an intention toward attention-grabbing communication that still feels approachable.
The design favors strong shape recognition over fine detailing: bowls and rounds are generous, and straight strokes keep a consistent heft. The italic angle is pronounced enough to create motion in lines of text, especially at larger sizes, without relying on sharp corners or decorative features.