Slab Contrasted Vuja 17 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bogue' by Melvastype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, western, heritage, bold, confident, poster, impact, heritage tone, display legibility, slab serif, bracketed serifs, soft corners, ink trap feel, chunky.
A heavy, compact slab-serif with broad proportions and a forceful vertical rhythm. Strokes are thick with noticeable (but not delicate) contrast, and terminals resolve into substantial, mostly bracketed slabs that give the letters a planted, architectural feel. Curves are generously rounded and counters are relatively tight, producing a dark, cohesive texture in text. The design shows slightly idiosyncratic shaping in joins and terminals—subtle notches and wedge-like transitions that add a carved, inked character without becoming distressed.
This font performs best in display typography: posters, bold headlines, logos/wordmarks, packaging, and storefront-style signage. It’s especially effective where you want sturdy, old-school emphasis—food and beverage labels, outdoor or workwear branding, event titles, and editorial feature heads.
The overall tone reads as robust and traditional, with a distinctly vintage, frontier/heritage flavor. Its weight and squared serifs project confidence and solidity, while the softened curves keep it friendly rather than severe. It feels suited to headline-driven communication that wants a classic, craft-forward voice.
The design appears intended to deliver maximum presence with a classic slab-serif foundation, borrowing cues from traditional display faces and wood-type-inspired lettering. Its slightly sculpted terminals and softened geometry suggest a goal of feeling handcrafted and historic while remaining clean and highly legible at larger sizes.
In running text at display sizes, the dense color and tight interior spaces create strong impact; spacing and letterforms feel optimized for short bursts rather than long, small-size reading. Numerals match the heavy, rounded-serifs personality and hold their own in signage-style settings.