Serif Normal Ibraz 1 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Askan' by Hoftype and 'Cira Serif' by Huerta Tipográfica (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, book covers, authoritative, traditional, scholarly, sturdy, impact, authority, readability, tradition, emphasis, bracketed, bookish, compact, crisp, high-ink.
A robust text serif with strongly bracketed serifs and a compact, dense color. Strokes are weighty with moderate contrast and mostly vertical stress, giving capitals a stable, carved feel while maintaining smooth joins. Counters are relatively tight and apertures tend toward the closed side, producing a dark, confident texture in paragraph settings. Terminals are clean and conventional; diagonals and curves are controlled rather than calligraphic, and the overall rhythm reads as steady and emphatic.
Best suited to headlines, subheads, and editorial display where a traditional serif voice is desired with extra weight for impact. It can also work for book covers, packaging, and institutional materials that benefit from a classic, authoritative texture, especially in short-to-medium runs of text.
The tone is classic and institutional, with an assertive presence suited to serious, information-forward typography. Its heavy, compact letterforms convey authority and reliability, leaning more traditional than trendy.
The design appears intended as a conventional serif with added heft and solidity, preserving familiar proportions and serif detailing while boosting presence for display and emphatic typography.
In the sample text, the boldness creates strong word shapes and clear emphasis, though the dense color can feel intense at smaller sizes or in long passages. The figures appear sturdy and legible, matching the letterforms’ squared-off, no-nonsense character.