Serif Normal Olduv 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, literary fiction, magazines, branding, classic, bookish, formal, literary, traditional, text readability, classic tone, editorial work, traditional print, bracketed, oldstyle, calligraphic, robust, soft.
This serif shows an oldstyle-inspired build with gently bracketed wedge serifs and a slightly calligraphic stroke flow. Curves are full and softly modeled, with moderate thick–thin transitions that stay sturdy rather than delicate. Proportions feel traditional: capitals are broad and steady, lowercase has rounded bowls and a moderate x-height, and counters remain open enough for text. Terminals often end in subtle teardrop or flared shapes, giving strokes a warm, slightly handmade finish while maintaining consistent rhythm across the alphabet and figures.
It performs well for extended reading in books, essays, and editorial layouts where a familiar serif voice is desired. The clear, traditional capitals and sturdy numerals also make it suitable for headings, pull quotes, and conservative branding that benefits from a timeless text-serif texture.
The overall tone is classic and bookish, suited to literary and institutional settings. Its softened serifs and modest calligraphic inflection add warmth and approachability, while the traditional proportions keep it formal and trustworthy.
The design appears intended as a conventional, readable text serif with a historical, oldstyle flavor—prioritizing steady rhythm, comfortable counters, and a warm serif treatment that holds up in continuous copy.
The italic is not shown, but the roman exhibits a calm, even texture in paragraph use, with crisp letter boundaries and a comfortable cadence. Numerals appear lining and solid, matching the text weight without looking overly geometric.