Sans Faceted Umfo 7 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Block Capitals' by K-Type and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, game ui, tech packaging, techno, industrial, futuristic, tactical, gaming, impact, precision, tech styling, ruggedness, branding, angular, faceted, chamfered, octagonal, blocky.
A heavy, geometric sans built from straight strokes and chamfered corners, replacing curves with crisp planar facets. Counters and bowls skew toward squared and octagonal forms, creating a hard-edged silhouette across both uppercase and lowercase. The lowercase is compact with a prominent x-height and short extenders, while widths vary by letter, keeping word shapes readable despite the rigid geometry. Numerals follow the same faceted construction, with squared interiors and clipped terminals for a consistent, engineered feel.
Best suited to display settings where its faceted shapes can read cleanly: headlines, posters, esports and sports marks, product packaging, and UI titling for games or tech-themed interfaces. It can work for short bursts of text when set with generous tracking and ample size, but its dense construction favors emphasis over long-form reading.
The overall tone is assertive and mechanical, projecting a sci‑fi/tech interface energy. Its sharp facets and squared counters suggest precision, strength, and a utilitarian attitude rather than warmth or calligraphic expression.
The design appears intended to translate a rugged, engineered look into a straightforward sans structure, using systematic chamfers and squared counters to evoke hardware, vehicles, and digital interfaces while remaining legible in bold display applications.
Distinctive corner clipping appears throughout, giving many joins and terminals an octagonal profile. The apertures are relatively tight in letters like e, a, and s, which increases density and visual impact at display sizes.