Slab Contrasted Diru 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Bogue Slab' by Melvastype, 'Polyphonic' by Monotype, and 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, retro, confident, sporty, playful, bold, display impact, retro tone, high visibility, energetic emphasis, brand character, slab serif, bracketed, ink traps, rounded, punchy.
A hefty, right-leaning slab serif with compact, rounded counters and strongly bracketed serifs that feel carved into the joins rather than appended. Strokes are thick and steady with subtle modulation, and many terminals show soft, scooped cut-ins that read like ink-trap notches at small corners. The silhouettes are broad and energetic, with stout verticals, wide bowls, and slightly compressed apertures that keep the texture dense. Numerals are similarly chunky and open, designed to hold their shape in bold settings.
Best suited to headlines, display typography, and short-to-medium bursts of text where a strong, energetic tone is desired. It works well for posters, packaging, badge-style logos, and sports or event branding that benefits from boldness and forward motion.
The font conveys a retro, poster-like confidence with a sporty, headline-driven attitude. Its chunky slabs and italic momentum give it a lively, assertive voice that feels friendly rather than formal, lending a sense of motion and showmanship.
The design appears intended to deliver maximum impact in display contexts while preserving recognizable letterforms through rounded counters, bracketed slabs, and corner cut-ins that keep heavy shapes from feeling clotted. The italic slant and broad proportions emphasize speed and confidence, aiming for a vintage-meets-modern promotional voice.
The rhythm is consistently forward-leaning, with prominent serif mass that helps letters lock together into a dark, even typographic color. The scooped joins and rounded interior corners add character while reducing the risk of clogging in tight areas, especially in dense words and heavy text blocks.