Sans Normal Bomov 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children's media, branding, friendly, hand-drawn, playful, casual, approachable, human warmth, casual tone, approachability, display impact, playfulness, rounded, soft terminals, informal, humanist, bouncy.
A rounded sans with an intentionally hand-drawn, slightly uneven rhythm. Strokes are thick and softly tapered with subtly irregular edges, giving the letterforms a lively, made-by-hand feel while staying clean and legible. Counters are generous and mostly open, curves are full and circular, and joins are smooth; several glyphs show mild asymmetry and varied stroke endings that create a natural, non-mechanical texture. Figures match the same friendly construction, with compact, rounded shapes and simple forms suited to display sizes.
Works best for short-to-medium display copy where its friendly, hand-drawn flavor can carry the message—headlines, posters, packaging, and brand marks for casual products or experiences. It also suits children’s content, educational materials, and social graphics where approachability and warmth are priorities.
The overall tone is warm and personable, like casual marker lettering refined into a usable typeface. Its soft shapes and gentle irregularities read as playful and inviting rather than formal or technical, making it feel conversational and kid-friendly without becoming overly decorative.
Likely intended to capture an informal, hand-lettered voice in a robust, easy-to-set sans, combining rounded forms with subtle irregularities to avoid a sterile look. The goal appears to be a distinctive, friendly texture that remains broadly legible in display applications.
The design relies on rounded geometry and soft terminals more than strict consistency, so the texture becomes part of the aesthetic. In longer text the irregularities add character, while at smaller sizes the heavier strokes and tight details may benefit from slightly increased tracking.