Sans Normal Noguv 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Albeit Grotesk Caps' by Cloud9 Type Dept, 'Panton Rust' by Fontfabric, and 'Meltow' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, impact, approachability, clarity, simplicity, rounded, geometric, soft corners, sturdy, compact.
A heavy, rounded sans with broad, even strokes and softly eased corners. Curves are built from clean circular/elliptical forms, while joins and terminals stay blunt and stable, giving letters a compact, blocky footprint without feeling rigid. Counters are generous for the weight (notably in O, e, 8), and the lowercase shows single-story a and g with simple, closed bowls. Overall spacing and proportions feel steady and utilitarian, designed to hold shape in dense settings.
Best suited to display sizes such as headlines, posters, branding marks, and packaging where bold silhouettes and rounded geometry can carry. It should also work well for short UI labels or wayfinding-style signage when a friendly, high-impact voice is needed.
The tone is bold and approachable, combining a contemporary, geometric clarity with a slightly playful softness. It reads as confident and practical rather than delicate, with a friendly warmth that suits attention-grabbing typography without becoming novelty.
The likely intention is a modern, high-impact sans that balances geometric cleanliness with softened edges for approachability. It prioritizes strong silhouettes, consistent rhythm, and straightforward letterforms for clear, confident messaging in display contexts.
The design leans on strong verticals and simplified constructions (especially in the numerals and the lowercase), producing consistent color across lines. The round forms are prominent, and the heavier mass makes punctuation and small details feel secondary to overall silhouette.