Sans Normal Bedig 2 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, branding, social media, friendly, hand-drawn, quirky, casual, playful, human warmth, approachability, informal display, space-saving, monoline, rounded, compact, tall, soft.
A compact, tall sans with monoline strokes and softly rounded terminals. The letterforms are slightly irregular in a deliberate, hand-drawn way, with gentle wobble in verticals and subtly varied curves that keep the texture lively while staying clean. Counters are open and simple, and the overall rhythm is narrow and upright, giving lines a condensed, space-saving feel without looking rigid.
It suits short-to-medium display text where a friendly, handcrafted impression is desirable—packaging, café or boutique branding, posters, and social graphics. The narrow proportions also make it useful for tight spaces such as labels, headers, and pull quotes.
The font reads warm and informal, with a lighthearted, approachable tone. Its subtle unevenness suggests a human touch—more personable than corporate—making it feel conversational and a bit whimsical.
The design appears intended to combine the clarity of a simple sans with the charm of marker-style lettering, offering an easygoing display face that stays legible while adding personality.
Uppercase shapes lean toward simple, sign-like constructions, while lowercase forms add more personality through rounded bowls and occasional asymmetry. Numerals follow the same straightforward, handwritten logic, prioritizing quick recognition over strict geometric precision.