Sans Normal Direk 9 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, app design, headlines, branding, packaging, friendly, techy, playful, clean, retro, approachability, clarity, modernity, brand character, rounded, geometric, open apertures, soft corners, tall ascenders.
A clean monoline sans with rounded, geometric construction and softened terminals. Curves are smooth and near-circular, while verticals stay straight and even, creating a crisp but approachable texture. Counters are generous and apertures remain fairly open (notably in forms like c, e, and s), supporting clarity at text sizes. Uppercase shapes feel simple and architectural, while the lowercase introduces a few distinctive, slightly quirky joins and hook-like terminals that add character without breaking consistency.
Well suited for interface copy, dashboards, and product experiences where a clean, friendly sans is needed. Its distinctive lowercase details also make it effective for short headlines, logos, and packaging where a touch of personality helps differentiation while staying readable.
The overall tone is friendly and modern with a light, techy playfulness. Its rounded geometry and tidy rhythm suggest a contemporary UI sensibility, while some idiosyncratic letter details give it a mildly retro, custom feel suitable for branding.
Likely designed to provide a straightforward geometric sans foundation while adding subtle custom quirks to avoid a generic feel. The emphasis appears to be on clarity, softness, and a contemporary voice that remains usable across both display and text settings.
The numerals follow the same rounded logic, with simple, legible silhouettes and minimal contrast. The face reads evenly in paragraphs, with a smooth baseline and a consistent stroke that keeps the color stable across mixed-case text.