Sans Normal Semaw 5 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, children’s content, packaging, posters, social graphics, friendly, casual, approachable, playful, clean, approachability, everyday readability, soft modernity, informal clarity, rounded, monoline, soft terminals, open apertures, humanist.
A rounded, monoline sans with softly tapered stroke endings and gently irregular, hand-drawn smoothing that keeps the texture lively without becoming messy. Curves dominate the construction, with broad circular bowls (O, o, 8) and open, airy apertures (e, c, s) that stay readable at text sizes. Uppercase forms are simple and open, with notably rounded corners and a relaxed, slightly asymmetric feel in letters like S and G. Lowercase includes a single-storey a and g, a compact ear on g, and short, rounded shoulders on m and n; overall spacing is even and comfortable, supporting continuous reading.
Well suited to user interfaces, app labels, and onboarding copy where a friendly tone is helpful, as well as packaging and promotional graphics that benefit from softness and approachability. Its open shapes and steady rhythm also make it workable for short-to-medium text blocks, captions, and informal editorial settings.
The tone is warm and conversational, balancing a clean sans structure with a personable, slightly informal rhythm. It suggests everyday friendliness—more like a neat marker or casual UI type than a strict geometric system—making content feel approachable and easygoing.
The design appears intended to deliver a modern, readable sans with a gentle, human touch—prioritizing clarity and openness while adding warmth through rounded terminals and subtly lively curves.
Round joins and soft terminals reduce sharpness throughout, while the numerals maintain the same gentle curve logic (notably the looping 2 and open, rounded 4). The forms avoid strong angularity, and the consistent stroke weight keeps the page color steady across mixed-case text.