Sans Normal Ikmaf 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Duplet Rounded' by Indian Type Foundry, and 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, rounded, approachable, modern, approachability, display impact, simplicity, softening, modernization, soft corners, geometric, chunky, high contrast-free, clean.
A heavy, rounded sans with monoline strokes and generously softened terminals throughout. Letterforms lean on simple geometric construction—circular bowls, broad arcs, and compact joins—creating a smooth, uniform texture in text. Counters are open and fairly large for the weight, while the overall proportions feel slightly compact, with short, sturdy stems and broad curves that keep shapes legible at display sizes. The numerals match the same rounded geometry, with simple, even stroke behavior and minimal interior modulation.
This font is well suited to headlines, brand marks, packaging, posters, and short-form signage where bold, rounded shapes can carry personality. It can also work for UI labels or social graphics when a friendly, soft-edged presence is desired, though its heavy weight will favor larger sizes over extended body text.
The overall tone is warm and upbeat, with a toy-like softness that reads friendly rather than formal. Its rounded construction and chunky rhythm give it an inviting, contemporary personality suited to cheerful or casual messaging.
The design appears intended to deliver strong impact without aggression, using rounded geometry to keep a bold voice approachable. Its consistent stroke width and simplified forms prioritize clarity and a smooth, contemporary look across letters and numerals.
In longer lines, the type builds a dense, even color with few sharp angles, emphasizing smooth silhouettes over crisp detail. The round dots and terminals reinforce a cohesive, bubble-like finish across both uppercase and lowercase.