Sans Normal Bobos 19 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont, 'TheSans' by LucasFonts, 'Open Sans Soft' by Matteson Typographics, and 'Mundo Sans' by Monotype (names referenced only for comparison).
Keywords: ui text, web body, editorial, signage, branding, modern, neutral, friendly, clean, functional, clarity, versatility, modernity, legibility, neutrality, geometric, rounded, open, crisp, balanced.
A clean sans with a geometric, softly rounded construction and consistent, low-contrast stroke weight. Curves are smooth and near-circular (notably in C, O, Q, and the bowls of b/p), while verticals stay straight and steady, giving an even rhythm. Terminals are mostly squared with gentle rounding, and apertures in letters like c and e remain open for clarity. The lowercase shows a single-storey a and g, simple dot forms on i/j, and compact, tidy joins that keep word shapes stable in text. Numerals are straightforward and evenly proportioned, matching the letters’ simple, rounded skeletons.
This font is well suited to UI and product typography, web and app body text, and general editorial layouts where a clean, even texture is needed. Its open shapes and straightforward numerals also make it a good choice for wayfinding, labels, and pragmatic brand systems that aim for modern clarity.
The overall tone is contemporary and approachable, with a calm, matter-of-fact voice suited to everyday reading. Its geometric smoothness adds a mild friendliness without becoming playful or decorative, maintaining a professional, utilitarian feel.
The design appears intended as a versatile, general-purpose sans that balances geometric simplicity with readable, open forms. It aims to stay neutral across contexts while offering a subtly friendly, contemporary character.
Uppercase forms feel structured and balanced with broad, rounded counters, while diagonals (A, V, W, X, Y) are crisp and controlled. The sample text shows solid paragraph color with clear spacing and consistent texture, indicating the design prioritizes legibility and steady rhythm over expressive detail.