Serif Normal Ipbum 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Century Schoolbook EF' by Elsner+Flake, 'Century Schoolbook SB' and 'Century Schoolbook SH' by Scangraphic Digital Type Collection, 'Century Schoolbook Pro' by SoftMaker, and 'Century Schoolbook' by URW Type Foundry (names referenced only for comparison).
Keywords: body text, book typography, editorial, academic, reports, classic, bookish, traditional, scholarly, readability, tradition, neutrality, text setting, bracketed, oldstyle, transitional, texty, robust.
This is a conventional serif with sturdy, bracketed serifs and moderate stroke contrast. The letterforms show softened joins and rounded terminals, giving the shapes a slightly warm, oldstyle-leaning texture rather than a sharp, high-contrast look. Capitals are broad and stable, while lowercase forms are open and readable, with a two-storey “a” and “g” and a gently angled stress evident in round letters. Numerals follow the same calm, text-oriented construction, with clear counters and balanced widths.
Well-suited to long-form reading in books, essays, and editorial layouts where a traditional serif voice is desired. It also fits academic and corporate documents, reports, and print materials that benefit from a conservative, legible typographic texture.
The overall tone is familiar and trustworthy, evoking printed books, newspapers, and institutional typography. Its restrained detailing and steady rhythm read as serious and composed rather than decorative or experimental.
The design appears intended as a general-purpose text serif that prioritizes readability and a conventional, time-tested feel. Its moderate contrast and robust serifs suggest it was drawn to hold up well in continuous text and typical print or screen paragraph settings.
Serifs are consistently braced and not overly delicate, helping maintain clarity at typical reading sizes. The italic is not shown in the images; the sample demonstrates a consistent color and even spacing in paragraph settings.