Sans Normal Wogem 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'European Sans Pro' by Bülent Yüksel, and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: posters, packaging, children’s media, headlines, stickers, playful, chunky, friendly, handmade, retro, approachability, high impact, handcrafted feel, display readability, characterful tone, rounded, soft, bouncy, irregular, cartoonish.
A heavy, rounded sans with soft corners and compact, bulbous counters. Strokes are thick and largely monoline, but the contours show gentle irregularities that read as hand-cut or hand-drawn rather than mechanically perfect. Curves dominate the construction, with simplified joins and slightly asymmetric shapes that give the letters a lively rhythm. Uppercase forms are broad and sturdy, while lowercase keeps a straightforward, single-storey structure and open apertures for a bold display feel.
Best suited to headlines, posters, packaging, and logo-like wordmarks where a bold, friendly voice is needed. It also fits children’s content, casual signage, and social graphics that benefit from high impact and a hand-made warmth.
The overall tone is upbeat and approachable, with a playful, slightly goofy character that feels informal and friendly. Its soft geometry and subtle wobble evoke craft, kids’ media, and vintage cartoon lettering rather than corporate neutrality.
Likely designed to deliver maximum legibility and presence at large sizes while projecting an approachable, playful personality. The softened shapes and slight irregularity suggest an intention to feel crafted and characterful rather than strictly geometric.
Spacing appears generous at display sizes, helping prevent the dense weight from clogging. Numerals and capitals share the same chunky, rounded language, keeping the set visually cohesive for short headlines and punchy statements.