Serif Flared Upbab 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Roma' by Canada Type, 'Apres' by Font Bureau, and 'Provan Formal' by Matteson Typographics (names referenced only for comparison).
Keywords: book text, editorial, magazines, branding, institutional, classic, bookish, refined, warm, authoritative, text readability, classic tone, subtle character, flared terminals, bracketed serifs, calligraphic, humanist, open counters.
A serif text face with gently flared stroke endings and softly bracketed serifs that give stems a tapered, calligraphic finish. Curves are round and open, with low contrast and steady, even color across words. The capitals feel formal yet approachable, while the lowercase shows a sturdy, readable build with clear apertures and a traditional two-storey “g.” Numerals are well-proportioned and consistent with the letterforms, lending a coherent texture in mixed text.
Well-suited to body text in books, long-form articles, and magazines where an even texture and comfortable readability are priorities. It can also serve in brand identities, cultural institutions, and packaging that benefit from a classic serif voice with a slightly crafted edge.
The overall tone is classic and literary, with a calm authority suited to editorial settings. The flared terminals add warmth and a subtle handcrafted nuance without becoming decorative, keeping the voice professional and composed.
The design appears intended to deliver dependable text performance while differentiating itself through flared stroke endings and softened serifs. It aims for a traditional reading experience with a touch of humanist warmth, bridging editorial practicality and understated character.
The rhythm in running text is smooth and moderately spaced, with clear punctuation and a strong, confident baseline presence. The design reads as contemporary-traditional: conservative enough for long-form reading, but with enough shaping in the terminals to feel distinctive.