Print Utlam 4 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: children’s books, packaging, posters, branding, craft labels, playful, storybook, whimsical, hand-drawn, friendly, hand-lettered feel, casual warmth, expressive headings, approachable text, brushy, irregular, tapered, casual, bouncy.
A hand-drawn print face with brush-like strokes, subtly uneven contours, and lightly tapered terminals that suggest a quick, confident marker or brush. Letterforms are compact and generally narrow with a lively, variable rhythm: curves swell and pinch, joins are soft, and stroke endings often flick into small points or wedges. Counters are modest and rounded, and the baseline feel is gently animated rather than mechanically straight, giving text a natural, handwritten cadence while remaining clearly legible in mixed case.
Well suited to short to medium-length text where a friendly, informal voice is desired—such as children’s publishing, playful posters, product packaging, café or boutique branding, and DIY/craft labels. It can also work for social graphics and invitations when a hand-lettered feel is preferred over a polished corporate look.
The overall tone is upbeat and storybook-like, with a quirky charm that feels approachable rather than formal. Its slightly mischievous, craft-forward texture evokes handmade signage, classroom materials, and playful branding where personality matters as much as clarity.
Likely intended to capture the immediacy of hand lettering in a clean, unconnected print style—adding warmth and personality while staying readable for everyday messaging. The design emphasizes organic stroke movement and characterful shapes to create a casual, approachable typographic voice.
Capitals carry distinctive, slightly decorative silhouettes (notably round letters with angled or notched entry/exit strokes), helping headings feel expressive without becoming ornate. Numerals echo the same hand-rendered irregularity and rounded construction, maintaining consistency between display text and supporting figures.