Sans Rounded Apfi 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: user interfaces, branding, packaging, signage, headlines, friendly, approachable, modern, clean, playful, approachability, legibility, modern neutrality, soft branding, rounded, soft, open, geometric, airy.
A rounded sans with soft terminals and gently squared curves that keep strokes feeling smooth and even. Proportions lean roomy with generous counters and open apertures, producing an airy rhythm in both caps and lowercase. The construction is largely geometric but slightly humanized in joins and bowls, with consistent stroke weight and minimal contrast. Figures and punctuation match the same rounded, simplified logic for a cohesive texture in text.
Well suited for user interfaces, product labels, and brand systems that want a soft, modern voice. Its open shapes and even color hold up in short paragraphs and informational copy, while the wide, rounded forms also perform nicely in headlines, wayfinding, and friendly retail or hospitality signage.
The overall tone is friendly and contemporary, with a calm, non-authoritarian feel. Rounded endings and open shapes make it feel approachable and lightly playful while still staying clean and functional for everyday communication.
The design appears intended to balance contemporary sans cleanliness with a warmer, more inviting presence. Rounded terminals and open geometry aim to improve approachability and readability without introducing overt stylistic quirks.
Caps read stable and straightforward, while the lowercase keeps clarity through open forms and ample spacing. The numerals are simple and legible, suited to UI-like contexts where quick recognition matters, and the rounded terminals help prevent the color from feeling harsh at larger sizes.