Sans Normal Jigov 7 is a bold, normal width, high contrast, italic, normal x-height font visually similar to 'Mavel' by Arodora Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, editorial, sporty, assertive, modern, impact, motion, display, attention, oblique, calligraphic, tapered, angled, crisp.
This typeface is a slanted, high-contrast design with smooth, rounded bowls and sharply tapered terminals. Strokes show a clear thick–thin rhythm, with heavier verticals and lighter diagonals, creating an energetic forward motion. Curves are clean and elliptical, counters are fairly open, and joins are crisp rather than soft. The overall spacing reads compact to moderately tight, helping the letterforms feel dense and punchy in words while remaining legible at display sizes.
Best suited to headlines, posters, and brand marks where its strong contrast and forward slant can carry impact. It also works well for sports or event graphics, packaging callouts, and short editorial display lines where a dynamic voice is desired. For long passages, it will be most comfortable in larger sizes with generous leading due to the intensity of the slant and contrast.
The font communicates speed and confidence, combining a sleek, contemporary feel with a slightly calligraphic bite. Its pronounced slant and sharp finishing strokes give it an active, headline-ready tone that feels promotional and attention-seeking rather than quiet or bookish.
The design appears intended to deliver a fast, energetic sans voice that borrows contrast and taper from italic or calligraphic construction while keeping overall forms clean and rounded. It aims to stand out in display contexts through motion, sharp terminals, and a bold, high-contrast silhouette.
Uppercase forms are constructed from simple geometric skeletons but gain character from angled cuts and tapered ends, while lowercase shows single-storey shapes (notably the a) that reinforce a more informal, kinetic texture. Numerals match the same contrast and oblique stance, keeping a consistent rhythm across mixed alphanumeric settings.