Serif Normal Afmul 10 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: magazines, book jackets, headlines, branding, invitations, editorial, refined, dramatic, formal, classic, editorial elegance, premium branding, classic authority, display clarity, high-waisted, bracketed, crisp, calligraphic, sculpted.
A high-contrast serif with sharply tapered hairlines and fuller vertical stems, producing a crisp, sculpted rhythm. Serifs are bracketed and pointed, with wedge-like terminals that feel neatly cut rather than blunt. The capitals show classical proportions with a strong vertical emphasis, while the lowercase carries a slightly calligraphic flow through tapered joins and curved strokes. Round letters (O, Q, o) are smoothly oval with thin top/bottom transitions, and the numerals follow the same contrast pattern with elegant curves and fine terminals.
Works well for magazine and editorial typography, book jackets, and refined branding where contrast and sharp detail can carry a premium feel. It’s also a strong choice for headlines, pull quotes, and short-to-medium passages where the crisp hairlines and bracketed serifs can be appreciated.
The overall tone is polished and editorial, combining classic bookish restraint with a hint of fashion-like drama from the strong stroke contrast. It reads as confident and formal, suited to designs that want sophistication without looking ornate or decorative.
The design appears intended to deliver a modernized classic text-serif voice: traditional proportions and readability paired with pronounced contrast and precise, pointed terminals for an elevated, contemporary editorial look.
In the text sample, the spacing and counters stay open enough for comfortable reading at display-to-text sizes, while the hairlines become a defining visual feature as size increases. Distinctive pointed terminals on letters like C, E, F, and S reinforce a crisp, engraved-like finish.