Script Abmag 15 is a regular weight, narrow, very high contrast, upright, very short x-height font.
Keywords: invitations, greeting cards, branding, packaging, logotypes, elegant, whimsical, romantic, airy, playful, modern calligraphy, decorative display, handwritten elegance, boutique branding, calligraphic, looped, flourished, monoline feel, swashy.
A narrow, high-contrast script with a handwritten calligraphic rhythm, combining thick downstrokes with hairline entry and exit strokes. Letterforms are upright with frequent loops, teardrop terminals, and occasional swash-like extensions, giving a lively baseline movement without heavy slant. Capitals are tall and decorative with pronounced ascenders and open counters, while lowercase forms are compact with small bowls and a relatively low x-height, producing a light, vertical texture in text. Connections appear selective rather than fully continuous, and spacing varies slightly from glyph to glyph, reinforcing a natural hand-drawn cadence.
Well-suited to invitations, wedding and event stationery, greeting cards, boutique branding, and packaging where a refined handwritten voice is desirable. It also works for short headlines, product names, and logo-style wordmarks that benefit from decorative capitals and high-contrast strokes.
The overall tone is elegant yet approachable, mixing formal calligraphy cues with a playful, storybook charm. Its thin hairlines and looping gestures create a refined, romantic feel, while the varied joins and bouncy forms keep it friendly and expressive rather than strict.
The font appears intended to emulate modern calligraphy with a neat, upright stance—balancing ornamental loops and flourishes with legible, compact letterforms for polished display typography.
Numerals and punctuation echo the same contrast and looped terminal language, with several figures featuring open, calligraphic construction. The design reads cleanly at display sizes where the hairlines and flourishes have room to breathe, while the narrow proportions help it stay compact in headlines.