Sans Normal Wemup 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, packaging, posters, social media, friendly, casual, playful, retro, approachable, handwritten feel, friendly display, retro warmth, casual branding, rounded, brushed, soft, bouncy, compact.
A rounded, right-leaning sans with smooth, brush-like stroke endings and consistently soft joins. Letterforms favor compact, slightly condensed proportions with a lively, hand-drawn rhythm and modest baseline bounce. Counters are generally open and rounded, with simplified, continuous curves in bowls and shoulders; terminals often finish with tapered, teardrop-like shapes that reinforce the written feel. Numerals follow the same informal construction, with generous curves and sturdy, easy-to-spot silhouettes at display sizes.
Best suited to short-to-medium display settings such as headlines, brand marks, packaging callouts, posters, and social graphics where its rounded brush character can be appreciated. It can also work for emphatic subheads or pull quotes, though extended body text may feel visually busy due to the energetic slant and bouncy rhythm.
The overall tone is warm and conversational, combining a handwritten energy with the solidity of a bold display face. It reads as upbeat and informal, suggesting everyday friendliness rather than formality, with a mild retro sign-painting flavor.
The design appears intended to provide a personable, hand-rendered voice in a sturdy, contemporary sans framework—delivering high-impact readability with a friendly, informal character for attention-grabbing messaging.
Uppercase forms stay clean and uncomplicated while still showing subtle stroke modulation at curves and terminals. The lowercase maintains the strongest personality—especially in letters like a, g, y, and z—where the rounded construction and brisk slant create a quick, lively texture in text lines.