Sans Normal Innub 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo design, signage, playful, chunky, friendly, retro, cartoonish, impact, approachability, display clarity, brand friendliness, rounded, soft corners, bulky, bouncy, compact counters.
A heavy, rounded sans with chunky strokes and soft cornering that gives every glyph a compact, pillow-like silhouette. Curves are broadly drawn and terminals tend to finish bluntly, producing a sturdy, poster-like texture. Counters are relatively small and simple—often circular or oval—while joins stay clean and geometric. The lowercase leans toward single-storey, highly simplified forms with broad shoulders and minimal modulation, keeping the overall rhythm dense and even.
This design is well suited to short, high-impact settings such as headlines, posters, product packaging, and bold brand marks where a friendly, attention-grabbing presence is desired. It also works for signage and promotional graphics, especially when the layout provides ample spacing to keep the dense shapes clear.
The tone is upbeat and approachable, with a toy-like boldness that feels cheerful and slightly nostalgic. Its soft geometry reads as friendly rather than severe, suggesting casual confidence and an inviting voice.
The likely intention is to deliver a highly legible, high-impact display sans with softened geometry—prioritizing immediacy, warmth, and visual punch over fine detail. Its simplified construction and rounded forms aim to project approachability while remaining strong and graphic.
At text sizes the tight internal spaces and strong massing can make lettershapes feel compact, so it reads best when given breathing room through generous tracking and line spacing. The numerals share the same chunky, rounded construction, reinforcing a cohesive, display-forward personality.