Slab Normal Idpy 11 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Mamontov' by omtype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, sturdy, confident, retro, punchy, impact, emphasis, clarity, authority, readability, bracketed, chunky, softened, ink-trap hints, compact.
A heavy, right-leaning slab serif with broad proportions, strongly bracketed serifs, and rounded joins that soften the mass. Strokes are robust with moderate contrast, producing a dark, even texture in words while keeping counters open. The terminals are blunt and slabby, and curves show subtle tapering and slight notch-like shaping in a few letters, adding a carved, ink-aware feel without becoming decorative. Spacing and rhythm read steady and workmanlike, with a pronounced italic slant that keeps the large weight from feeling static.
Best suited for headlines, short bursts of copy, and display typography where an italic slab can add momentum and emphasis. It can work well in editorial layouts, packaging, and branding systems that need a sturdy, high-impact voice without going fully decorative.
The overall tone is bold and assertive with a classic, slightly nostalgic flavor—more newspaper and poster than minimalist tech. It feels dependable and energetic, projecting authority while staying approachable due to its rounded bracketing and generous shapes.
The design appears intended to deliver a practical, workhorse slab serif feel with extra emphasis and motion from the italic angle—built for attention, strong hierarchy, and confident tone in display-driven typography.
Uppercase forms are blocky and emphatic, while the lowercase maintains legibility through open apertures and clear differentiation in key shapes. Numerals are similarly weighty and stable, designed to hold up at display sizes with strong presence.