Sans Faceted Etma 1 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Mako' by Deltatype and 'Tolyer' by Typesketchbook (names referenced only for comparison).
Keywords: sports branding, headlines, posters, apparel, team identity, athletic, industrial, action, urgent, techy, impact, speed, branding, ruggedness, modernity, angular, faceted, condensed, blocky, forward-leaning.
A sharply faceted, forward-leaning sans with chiseled corners and planar cuts replacing curves throughout. Strokes are heavy and uniform, with tight internal counters and compact spacing that emphasizes a tall, condensed silhouette. Terminals are typically clipped at angles, and rounded forms like O, C, and G resolve into polygonal outlines; numerals follow the same geometry with strong, block-like construction. The overall rhythm is energetic and dense, reading as a display face built from consistent diagonal logic and hard-edged joins.
Best suited to display settings such as sports and esports branding, team marks, event posters, packaging, and apparel graphics where bold presence and motion are desirable. It can also work for short UI labels or promo callouts when a compact, high-impact look is needed, but it’s most effective in larger sizes and shorter strings.
The typeface communicates speed and impact, pairing an athletic, competitive tone with a utilitarian, engineered edge. Its crisp facets and slanted stance feel assertive and modern, suited to messaging that should look forceful, performance-driven, or tactical.
The design appears intended to translate a sporty, high-velocity aesthetic into a consistent faceted system, delivering strong silhouettes and a punchy texture for branding and titling. The angled construction suggests an emphasis on modern performance cues and an industrial, cut-metal feel.
Diagonal cuts are used as a unifying motif across caps, lowercase, and figures, creating a cohesive ‘machined’ texture at both word and line level. The letterforms maintain clarity through simplified shapes and strong silhouettes, while the tight apertures and aggressive angles increase intensity in larger sizes.