Sans Normal Wumum 9 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, ui labels, social graphics, friendly, casual, approachable, playful, modern, approachability, informality, clarity, contemporary feel, soft geometry, rounded, soft, hand-touched, open, quirky.
A rounded sans with soft terminals and gently squarish curves that keep the forms feeling human rather than strictly geometric. Strokes are monolinear with minimal modulation, and corners are subtly eased, producing a smooth rhythm across both caps and lowercase. Proportions lean broad, with open counters and generous apertures; curves are slightly irregular in a way that reads as intentionally relaxed. Figures are simple and readable, matching the alphabet’s rounded construction and even spacing.
Well-suited for brand identities that want a friendly, contemporary voice, as well as packaging, headlines, and short-to-medium text in marketing materials. The open shapes and straightforward numerals also make it a good fit for UI labels, product callouts, and social media graphics where clarity and approachability matter.
The overall tone is warm and informal, with a lightly quirky, hand-touched polish. It feels inviting and conversational rather than corporate, balancing modern cleanliness with a personable, playful edge.
Likely designed to deliver a clean sans foundation with softened geometry and a subtle handmade sensibility, aiming for high approachability and easy readability in everyday communication.
Uppercase shapes are clean and straightforward, while the lowercase introduces more character through rounded joins and slightly asymmetric curves. The design maintains consistent stroke endings and curvature across the set, which helps paragraphs hold together without looking rigid.