Serif Normal Pivo 3 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, posters, branding, fashion, dramatic, classic, confident, premium feel, headline impact, editorial tone, classic revival, bracketed, crisp, sculpted, high-waisted, ball terminals.
A sculpted serif with pronounced thick–thin modulation and crisp, clean joins. Serifs are bracketed and sharp, giving strokes a carved, engraved feel, while round forms show a slightly vertical stress and tight, controlled counters. Capitals are broad and imposing with strong hairline transitions; lowercase maintains a steady rhythm with compact apertures and firm, weighty stems. Numerals are similarly high-contrast and display-minded, with bold curves and small finishing serifs that keep the set cohesive.
Well-suited to headlines, decks, pull quotes, and magazine typography where contrast and presence are desirable. It can support short passages in spacious layouts, but it particularly shines in display settings such as posters, branding lockups, and premium packaging where its crisp serifs and dramatic modulation can read clearly.
The overall tone is assertive and elegant, combining classic bookish authority with a more theatrical, headline-driven drama. Its high contrast and sharp finishing details read as polished and premium, with an editorial sensibility that feels at home in fashion and culture contexts.
This appears designed to deliver a traditional serif voice with heightened contrast and carefully shaped terminals, aiming for a refined, contemporary editorial look that remains rooted in classic letterform proportions. The emphasis seems to be on strong headline impact and a polished, high-end finish across letters and numerals.
In text, the strong contrast creates a bright, sparkling texture and clear word shapes, but the hairlines and tight internal spaces suggest it will look best when given enough size and breathing room. The design favors impactful silhouettes over utilitarian neutrality, especially in the capitals and round letters.